"Marketing for Global Markets – Current Strategies for SMEs Along the 4 Ps" – this is the motto of the upcoming Thuringian Foreign Trade Day. International markets are changing rapidly, and with them, the demands placed on small and medium-sized enterprises. The Foreign Trade Day uses the classic 4 Ps of the marketing mix to provide a practical look at current strategies, opportunities, and trends in international sales:
PProduct – International Product Adaptation
PRice – Pricing Strategies and Currency Risks
Place – distribution channels and partner selection
Promotion – International Communication and Brand Management
You can expect an exciting program consisting of expert presentations with helpful professional insights, competent individual consultations by country experts, and interesting networking opportunities.
You can find more information on the event websiteThe registration option is expected to be activated at the beginning of next year.
