"Marketing for World Markets – Current Strategies for SMEs along the 4 Ps“ – under this motto, the upcoming Thuringian Foreign Trade Day invites you. International markets are changing rapidly, and with them the requirements for small and medium-sized enterprises. The Foreign Trade Day takes up the classic 4 Ps of the marketing mix to shed light on current strategies, opportunities, and trends in international sales in a very practical way:
Product – International product adaptation
Price – Pricing strategies and currency risks
Place – Distribution channels and partner selection
Promotion – International communication and brand management
An exciting program awaits you, consisting of expert presentations with helpful technical insights, competent individual consultations by country experts, and interesting networking opportunities.
Further information can be found on the Event website. Registration will be activated at the beginning of the coming year.
