The Chinese e-commerce market is a trendsetter for many developments in online retail and, as the largest digital market, offers diverse opportunities for small and medium-sized European companies. Our speaker, Yuehua Zhu, Managing Director of eTOC GmbH, outlined viable paths for small and medium-sized Thuringian companies toward successful market entry. In addition to listing on Chinese cross-border marketplaces, trends such as online sales via live streaming were a focus of the event. The seminar content was highly practical and provided concrete implementation tips. A comprehensive white paper was subsequently made available to the more than 35 participants.
Due to the very positive feedback, an update event will be offered next year. If you have any topic suggestions, please let us know.
