“Thuringia is characterized by its diverse and high-performing medium-sized companies,” said Minister of Economic Affairs Wolfgang Tiefensee, who opened the event. “With this new image campaign, we want to showcase this concentrated innovative strength and market power of the Thuringian economy.” “We want to demonstrate the expertise and potential that the Free State has to offer,” added LEG Managing Director Andreas Krey. “The campaign serves as location marketing, but it is also intended to inspire companies in the Free State to become global market and technology leaders in their respective sectors.”
The kick-off event connected Thuringia's "hidden champions" with politics, business, and young talent, showcasing best practice examples of how to reach the top. The keynote address was delivered by Prof. Dr. Hermann Simon, a renowned economics expert, bestselling author, and the originator and driving force behind the "Hidden Champions Initiative." Dr. Arnulf Wulff, authorized signatory and department head at LEG Thüringen, presented the research findings and campaign objectives; the "Invest in Thuringia" team implemented the campaign. As a special recognition of the companies, the event included an official ceremony honoring Thuringia's current global market and technology leaders – more companies can be added in the coming months and years; applications are welcome at any time.
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"Hidden Champions – Thuringian World Market and Technology Leaders" – this was the name of the new campaign launched in March 2023. LEG Thüringen the state's economic development agency, is tasked with promoting Thuringia as an investment location, attracting investors to the state, and actively supporting existing companies in their business activities. The new campaign supports all these goals, showcasing Thuringia's strengths externally and simultaneously providing impetus for further success stories "made in Thuringia." As part of its mission, LEG has an excellent understanding of the companies in Thuringia, enabling it to identify the first 90 Hidden Champions with a solid foundation. LEG will present these companies, their products, and services on its new website www.hidden-champions-thuringia.de and present it to a broad audience via social media activities. The campaign demonstrates that Thuringia is an attractive location where investments pay off! (hw)
