After a geopolitical and historical classification of current global economic trends by Ralf Schuster (Geopolitical expert at Helaba), our other speakers Christoph Winnat (Head of Helaba's Singapore representative office) as well as Henry Steger (Sales Manager at Docter Optics SE) on concrete entry and business opportunities in South Korea. In addition, the approximately 30 participants were given insights into Korean business practices and tips for safe intercultural interaction with business partners.
Conclusion: A successful market entry in South Korea is not a given. But if you engage with the land and its people, nothing fundamentally stands in the way of business success .
