This year's Thuringian Foreign Trade Day – the main annual event for the local export industry – was intended to inspire confidence at a time when the general conditions for German foreign trade appear anything but easy. And it succeeded!
Besides the good weather, it was of course the Thuringian companies that exuded a certain optimism despite the very challenging times. The motto of the event was therefore not to complain, but to explore opportunities for successful business. But politicians also have a responsibility to actively address the less favorable conditions for German foreign trade, emphasized State Secretary for Economic Affairs Mario Suckert in his speech, referring to both the state and federal levels.
In her keynote address, former Thuringian speed skater Franziska Schenk drew parallels between sports and the export industry – especially in challenging times, it is important to stay motivated and see change as an opportunity. The consultation sessions with the 21 country experts – including the six Thuringian international representatives – were also in high demand again this year, offering practical tips for international business. Almost all appointments were fully booked.
An exhibition showcasing 17 extraordinary Thuringian success stories with international appeal was another highlight – from Thuringian wastewater technology in all polar stations to Thuringian beauty salons in Vietnam, Thuringian playgrounds in Japan, and unique cutting-edge solutions for agriculture, chip production, and space exploration – Thuringia demonstrated its capabilities and proved that internationalization is a crucial part of entrepreneurial success – Today. Tomorrow. Together.
