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A good breeding ground for entrepreneurial success

Thuringia is a good location for sustainable and stable company growth – as the following two examples show. South African dump truck manufacturer Bell Equipment celebrated its 20th anniversary in Eisenach-Kindel in western Thuringia. Cookie producer Griesson – de Beukelaer even celebrated its 30th anniversary in the Free State and opened a new production hall in Kahla in eastern Thuringia in the presence of Thuringia's Minister President Bodo Ramelow.
Official visit: the Prinzen Rolle in view.

Official visit: the Prinzen Rolle in view of (from left to right) Andreas Land (shareholder of Griesson - de Beukelaer), Bodo Ramelow (Prime Minister of Thuringia), Marco Geimer (Griesson - de Beukelaer, plant manager of the Kahla plant), Dr. Andreas Heller (District Administrator of the Saale-Holzland district). Photo: Claudia Preuß

The giant dump trucks that Bell Equipment has been building for 20 years in the industrial estate “Kindel“ near Eisenach.

The giant dump trucks that Bell Equipment has been building for 20 years in the industrial area “Kindel” near Eisenach. Image: LEG Thüringen, photographer: Susann Nuernberger

Biscuits from Kahla are known far beyond the country's borders – and the sweet and pastry products are now manufactured at one of the largest and most modern sites in Europe. Shortly after reunification, the company decided on the Thuringia location, thus establishing a success story in the heart of Germany. 140 million euros were invested in the new hall at the end of June, coinciding with the anniversary. The well-known "Prinzenrolle" comes from Kahla, as do soft cakes, cookies, and biscuit mixes. Every year, 600 employees produce more than 80,000 tons of baked goods for customers worldwide.

With over 270 employees, Bell Equipment is present in West Thuringia. 20 years ago, the international group established its first production facility outside South Africa there, and this was followed by continuous growth at the Thuringia site; most recently, additional areas were put into use in 2019 and 2022/23, and the production range was expanded. Currently, the Thuringian plant produces around 500 heavy transport vehicles for earthworks and extraction annually; customers in Europe, North America, and Asia are supplied. (hw)

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